
North Park (food, live music, etc.)

Crafts Corridor in the Children's Park Bank of America Literary Salon Tent
(West Park) (East Park)

Crowds book browsing Fr. Leo Patalinghug conducts
(South Park) a cooking demo on the Food for
Thought Stage presented by IKEA
Look back at Baltimore Book Festival 2011 by clicking on the links below to view sponsor testimonials, festival demographics, site map, print ads, articles,
E-blasts and more!
The 17th annual Baltimore Book Festival (September 28-30, 2012) offers wonderful opportunities to connect with a diverse audience and maximize brand awareness. The festival features 200 plus nationally recognized and local authors, cooking demonstrations by celebrity chefs/cookbook authors, children's writers and activities, live music, beer and wine, food and more than 100 exhibitors and book sellers within Baltimore's historic Mt. Vernon neighborhood.
For 2012 Baltimore Book Festival sponsorship information, please contact:
Bob Sicard
Corporate Sponsorship Director
Baltimore Office of Promotion & The Arts, Inc.
bsicard@promotionandarts.org
443-263-4321 (Direct Tel.)
410-752-8632 (Main Tel.)
410-385-0361 (Fax)
Sponsor Testimonials
Click here to find out what sponsors are saying about their Baltimore Book Festival experience.
Festival Economic Impact Study
Click here to view the Baltimore Book Festival economic impact study, compiled by Forward Analytics, a survey firm.
Baltimore Book Festival 2011 Site Map
To view the Baltimore Book Festival site map, click here.
Baltimore Book Festival Ads (*includes select sponsor logos)
Baltimore Gay Life Newspaper, August 19 and Sept. 2 and 16
City Paper, August 31
Urbanite (September issue)
City Paper, Sept. 7
City Paper, Sept. 14 and 21
The Afro-American Newspapers, weeks of Sept. 16 and 23
The Baltimore Times, weeks of Sept. 16 - 23
The Baltimore Sun (LIVE! section), Sept. 16 and 23
b, September 21
The Baltimore Messenger, Sept. 21
Baltimore Book Festival Articles
Baltimore Book Festival articles highlight both the event and the appearance of
200 plus authors such as Sherman Alexie, Tavis Smiley, Common, Terry McMillan and others.
Getting Lit, What Weekly Magazine, Sept. 14
Line Up of Food/Drink Authors (In Good Taste Blog) Baltimore magazine, Sept. 20
Baltimore, D.C. compete for weekend book lovers, Sept. 23
Baltimore, D.C., compete for weekend book lovers, Sept. 23 (pg.2)
Get Out (weekly event guide for arts & entertainment), The Baltimore Sun (LIVE! section), Sept. 23
Author Sherman Alexie finishes state tour at Baltimore Book Festival, The Baltimore Sun, Sept. 24
Weekend Rewind, The Baltimore Sun, Sept. 26
Baltimore Book Festival E-blasts
E-blasts are an important part of the festival's grassroots marketing efforts. Examples of the event, author and program area promotion are included below.
Ladies' Night Out on Friday, Sept. 23 in the Bank of America Literary
Salon
Food for Thought Stage presented by IKEA
Baltimore Book Festival Program
The festival program was inserted into 91,000 copies of media partner City Paper's Best of Baltimore issue on Wednesday, September 21. An additional 5,000 copies were also available on-site for a small donation ($1).
Click on the links below to view the outside back cover of the Baltimore Book Festival program where corporate, media and in-kind sponsors were thanked, and advertisements in the program for Amtrak, Bank of America and City Paper.
Back outside cover (Crediting corporate and media sponsors)
Advertisements within the Baltimore Book Festival Program - Amtrak, Bank of America and City Paper
Click here to view the Baltimore Book Festival media summary which lists print /web ads and radio spots (primarily obtained through trade), along with the values.
Baltimore Book Festival Press Materials
Our Communications Department works diligently to promote the festival to local and regional media outlets (approx. 240). Click on the links below to view select event press releases.
Baltimore Book Festival (preview press release), July 19
Baltimore Book Festival (main release), Sept. 6
Baltimore Book Festival Media Summary
Click here to the view the Baltimore Book Festival media summary which includes a listing of print, radio and television advertising. Many of the advertisements are obtained through media partnerships.
Baltimore Book Festival Signage
Signage includes two festival map signs (4' x 8') posted during the event, along with other signs for various program elements such as the Bank of America Literary Salon, City Lit Stage and more.

Festival Map Signs Food for Thought Stage presented by IKEA
(4' x 8') Sign (4' x 8')
City Lit Stage presented by Urbanite Bank of America Literary Salon
Schedule Sign (4' x 8') Schedule Sign (4' x 8')