Baltimore Bookfestival 2012 :: ABOUT THE-FESTIVAL

Report/Demographics

When:
September
28-30, 2012
Fri & Sat: noon-8pm
Sun: noon-7pm

Where:
Mt. Vernon Place,
centered on 600
North Charles St,
Baltimore MD 21201

Baltimore’s FREE celebration of the literary arts: September 28-30, 2012
55,000 visitors / 215 exhibitors / 225 author appearances / 85 volunteers / 15 food and beverage vendors
Total economic impact on the City of Baltimore: $4.51 million
Top attractions:
- browse and shop for books (73%)
- author appearances and book signings (50.3%)
- music (46%)
- food and beverage vendors (39.2%)

59% can identify two or more Baltimore Book Festival sponsors
89% have a positive attitude about Baltimore Book Festival sponsors because of their association
68% are more likely to purchase the brands of Baltimore Book Festival sponsors
2009 attendees spent $1.32 million with Baltimore Book Festival vendors
55.7% female
71% - Caucasian
22% - African-American
4.2% - Hispanic
2.8% - Asian
43% - single
37% - married
12% - partnered
22.5% - live with dependent children
17% - visited Baltimore Book Festival with children
73.6% - have earned an undergraduate degree or higher
55.6% - household income is $60,000 and above
13.5% - age 18-24
24.6% - age 25-34
27.3% - age 35-49
26.5% - aged 50-64